Most people – and perhaps even you – think that a workation is not suitable for everyone. After all, it’s a “working holiday” and therefore should only be suitable for people who have the opportunity to do their job at least temporarily location-independently and with the help of the Internet.
And in fact, the majority of workation participants are self-employed entrepreneurs, freelancers or digital nomads who can serve their customers from anywhere in the world. Especially the younger generation – the millennials – without family, but with great interest to experience something.
Fortunately, it doesn’t stop there. The field of potential participants is much wider: students, doctoral students and start-ups are among them, too. And more and more companies are starting to organise a workation or have it organised in order to do something good for their employees. In special cases it even happens that entire departments or entire companies take part in such an event. Have you ever thought about organizing an individual workation for a company – as a service, so to speak? There is a lot of potential to be discovered for you here. A couple of workation-providers are already offering these service – the demand therefore definitely exists for an incredibly large audience.
Are you perhaps a virtual assistant and an organizational talent? Perfect, why don’t you include the organization of workations in your portfolio?
And it gets even better: If you remind yourself that a workation is not limited to traditional work, but can also mean working on yourself, your skills – just retreating from everyday life and getting involved in something new – then the target audience can include absolutely anyone, regardless of the profession and background. Even a craftsman or a cashier at the supermarket is basically capable of taking part in a workation that suits their interests.
Ultimately, from our point of view, there are only two requirements for a person or a company in order to belong to the target group of a workation:
- You are open-minded and want to get involved in something new
- You are willing to surround yourself with other people who have the same interests or goals, to interact with them, to grow and to exchange knowledge & experiences.
However as a provider you should consider what kind of workation you would like to offer and communicate it in a clear way. The pictures and videos for the workations should also reflect this, so that you can attract exactly the people you like to have into your workation. And then your worktion will be a huge success.
Maximum Success for your workation!